How to Build Email Marketing List with a Quiz Funnel
A quiz funnel is an ingenious kind of advertising funnel that segmentates potential customers by interest. Typically, people join the quiz offer a free incentive or perhaps a discount to join. Then they answer a series of pre-determined questions that segment them further into several buckets. At the end of the quiz, you then deliver personalized customer product recommendations based upon their answers. The question structure is designed to yield several types of responses, with the ultimate objective of building customer loyalty and increasing your profits.
One of the most effective ways to use quizzes as a way to drive qualified traffic to your website is with lead generation quizzes. These can be found all over the web, but I like to find a company that offers the best product and value for the buck. I also find that if you go through a company that has a wide variety of topics that are very tightly segmented, you can be assured that you’re getting your customers’ attention. When you sell online, it’s critical to keep your customers interested in what you have to offer.
The way that the lead generation funnel segmented questionnaires work is pretty simple. Basically, someone will be provided with a set of questions to answer. These questions will be designed to be as honest and straightforward as possible. They will be broken down by price, topic, age, gender, race, educational level and many other parameters to ensure that your target audience is accurately represented.
Once someone fills out the form, they will be sent a questionnaire. The questionnaire typically includes a set of text or image questions, a few short questionnaires, a “thank you” page and possibly even a couple links that you can direct your readers to. You want to drive as much organic traffic to your website as possible. If you can get your prospects to click on your links and check out the products and services on your page, then you’ve accomplished what your Quiz Funnel is all about.
With your Quiz Funnel, there are two ways that you can drive visitors and convert them into subscribers: through email signup and through a popup window. You can have multiple windows open at once. Each time a person clicks on one of your links, they are taken to the appropriate page. This is a great way to automate a portion of your campaign, which means that you can keep your organic traffic flowing while you’re answering questions, building relationships and collecting email addresses.
If you have your own domain name, this can be even more effective. You can ask your prospects to visit a specific site if they complete a certain number of surveys. If they are referred to your signup page, you’ll gain another set of emails. In this case, it’s best to offer something free in exchange for their information. The next time they answer a quiz, they will see that you’ve asked them to take part in a survey that you’ve created. Then they may go back to your site and sign up for more information.